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A Legal Marketing Agency that Gets It
“I was over $200,000 in debt because no one understood my firm and other agencies were happy to just take my money”
– Jordan Ostroff, CEO and Founder of LegalEase Marketing
LegalEase was born out of frustration and a desperate need to help law firms succeed. You know that moment where you don’t see the light at the end of the tunnel and you’re ready to turn back? That’s our origin story. From there, attorney and LegalEase President Jordan Ostroff developed the concept of a marketing agency that would be for lawyers by law experts who know what firms need and who cared about helping lawyers find long term success.
LegalEase is composed of successful law firm managers and savvy digital marketing specialists. Our mission is to help our clients stand out in a competitive marketplace by implementing the best strategies available with personalized solutions to help your law firm grow.
meet our team
Jordan Ostroff had always known he wanted to be a lawyer. That is until he realized that marketing was a real professional passion for him as well. Unfortunately, he already did the whole “going to law school, taking out way too much in loans, passing the bar, and starting a practice thing.” Whoops…
A true Floridian (He wears flip flops every day and has worn them during hearings before), Jordan grew up in South Florida; and graduated from The University of Central Florida (Go Knights!) and Barry University, Dwayne O. Andreas School of Law. His first “real law job” was for the State of Florida as an Assistant State Attorney. Jordan, along with his better half (his words – but we agree) and fellow attorney, Heather Trick, opened up Jordan Law; a PI law firm located in Orlando, Florida in 2015.
*Cue the dramatic music.*
After losing a substantial amount of money on marketing agencies that didn’t understand how to market a law firm properly, Jordan buckled down, learned the basics and put into practice as he kept learning more and more.
He then partnered up with some of the best marketing minds to form something totally new and different, a firm built for lawyers, by lawyers. That takes the long view to drive the most success for his fellow attorneys, and hopefully change some lives for the better.
Today, Jordan has no student loans, and his firm is a successful, multi-million dollar firm. He oversees over a dozen people, and works only 3 days a week. When he’s not networking, you would find him cooking, playing disc golf (although he’ll argue that playing disc golf is also networking) or going on adventures with his son, usually involving them telling bad dad jokes.
The winner of “Worst (or Best) Doppelgangers” goes to Gregory Eisenberg; for his work as Beaker (the Muppet), Shaggy (From Scooby Doo, not the guy who sang “It Wasn’t Me”), and Screech (RIP, gone too soon). Gregory has experience as a failed stand-up comedian and a failed political candidate. However, Gregory has found plenty of success in the work he does helping law firms get more attention. Would more people in your community benefit by knowing about your firm? Gregory makes that happen, Ari Gold-style.
With over a decade of traditional and digital marketing experience, Gregory has worked for brands across various industries. His career began with developing innovative marketing plans for student housing properties before continuing onto the world of marketing agencies. There he was able to build experience on projects such as reinvigorating the engagement between Dixon Ticonderoga and the users of the world-famous #2 pencil, spark the desire for Carvel and Cinnabon third party delivery due to COVID-19, and increase enrollment for colleges such as Valencia College, University of Toledo, and University of Central Florida. As a marketing innovator, he believes that the latest technology can be leveraged to reduce expenditures while delivering increased results and communication.
A native of Voorhees, New Jersey, Gregory has been an Orlando, Florida resident since 2009. He is a proud, season ticket-holding graduate from the National Championship-winning University of Central Florida. Gregory was recognized as UCF’s “30 under 30” in 2018, and now no longer under the age of 30, has to continue to bring pride to the College of Interdisciplinary Studies (The fancy-pants liberal arts college at UCF).
Described by colleagues as the Meryl Streep of Copywriting because they can shapeshift their writing for any brand, K. Layne Crawford brings over a decade of advertising, media, and writing experience to the LegalEase Team.
Layne has worked with an eclectic mix of clients, from fashion labels geared towards preppy sorority girls to wine and spirits brands that target tough guys. They served as a script analyst reading terrible horror screenplays that never saw production, worked as a journalist for online entertainment magazines, and “did time” as a client representative where they helped D-list celebrities land gigs at Comic Cons and bailed them out of jail. (Put the coffee pot on, they have stories to tell).
Born in Boston (Lost the accent), raised in New Hampshire, and educated in Philadelphia (Go Birds!), Layne is a proud University of the Arts graduate and a Drexel University MBA dropout. Although they have made Central Florida their home since 2012, they still say they’re from the Northeast. When they are not whipping up witticisms, you can usually find them searching for rare sneakers to add to their extensive collection, playing guitar and drums, singing karaoke, (Their go-to song is Alanis Morissette’s “You Oughta Know”), and destroying everyone at trivia.
When he’s not drinking coffee and looking for his next big adventure, Fabricio is busy doing what he loves most: shooting and editing videos. Fabricio is a Hispanic American from Jacksonville, Florida, who grew up wanting to be an Orthopedic Surgeon, which was a dream that vanished rather quickly after he discovered his irrational fear of blood. Oops.
Fabricio studied Film at the University of Central Florida, but after graduating with his degree in 2015, searching for a job in such a competitive field became quite a strenuous task. This is where Fabricio met LegalEase Co-Founder Gregory Eisenberg, who, at the time, was a Marketing Director at a Student Housing Property in Orlando, Florida. Greg brought Fabricio onto the Marketing Team at the property as a dedicated Content Creator. From there, Fabricio further grew his skill set within sales and moved up the ranks as far as Assistant Property Manager after relocating to Miami in 2017.
Although seeing his success in the field of sales, Fabricio’s passion for film burned silently beneath his skin. In 2020, Gregory approached Fabricio with a business venture and job offer as a Content Creator for LegalEase Marketing that granted Fabricio his ticket back into the realm of multimedia marketing. Fabricio strives to include every ounce of his passion for film in his work, as he pushed holistically with his team for the success of all of LegalEase Marketing’s Clients.
For Brett Eisenberg, it was all a dream. He used to read copies of Entrepreneur Magazine. Elon and Gary Vee up in the limousine. Spent 50 hours a week at Chick-Fil-A constantly repeating, “It’s my pleasure, have a nice day.” Finally, he saw the light. Now, he’s with LegalEase because his marketing skills are tight.
Brett is as passionate about connecting with clients and coordinating projects as much as he is about pizza. If you think you know where to get the best slice, he will respectfully tell you that you don’t. Brett attended the University of Alabama (located in a place with a lackluster pizza scene) before transferring to Rowan University in his native New Jersey. (a place with a way better pizza scene)
Depending on which dictionary you use, if you look up the word go-getter, you may see a picture of Brett. LegalEase initially brought Brett on as an intern, but to have him as a coffee-grabber would’ve been an epic fail. What sets him apart? His motivation and dedication to everything he does. After all, his motto is: The best investment you can make is in yourself.
Thayne Brown Automation Implementor
Don’t let the Mickey Ears fool you! Kimberly Samsel is all business when it comes to her role as Project Manager of LegalEase Marketing. Taking charge of projects, handling the day-to-day tasks of rounding up a group of marketing goofballs, and connecting with clients is no easy task, but Kim does it all and remains as calm as Grandmother Willow from Pocahontas. If you couldn’t tell, she’s a big fan of Disney.
Kim was born in Homestead AFB and grew up as an Air Force “brat.” She settled down in Orlando, FL, and attended The University of Central Florida. She has made Orlando her home ever since. At UCF, she was heavily involved with the Chi Omega sorority and held leadership positions within the sorority. This is where she honed her sense of organization and cool as a cucumber demeanor.
A mix of a social butterfly and homebody, Kim and her husband love traveling and sports. One of her bucket list items? Seeing a game at every basketball, baseball, and football stadium in the country (She’s roughly 60-percent finished!) When she’s not traveling, she enjoys spending time at home with her fur-children. The dream of the ‘90s is alive and well in Kimberly Samsel’s world; just ask her long-haired chihuahua named Porkchop and her cat named Reptar.