Who is your ideal client?

A client avatar is an imagination of your most ideal client. The following worksheet allows you to picture them in detail. It's the clients that if you ONLY got these, you would be super happy.

This is about your ideal client.

For every niche you are in, you will likely have an avatar. Fill out one sheet per niche. It may prove helpful to even consider doing separate sheets for each spouse if your avatars make decisions as couples. This may seem weird, but name your avatars (we even included a space for it). Over time you may begin to refer to your avatars by name. If you already have clients — think about the best ones — the ones who pay, answer your calls, and appreciate you — what do they have in common? That’s how we will make your ideal client avatar.

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